Art direction: Ruth Ansel and Bea Feitler. Cover photograph by Richard Avedon, Cover of Harper's Bazaar, April 1965 © The Richard Avedon Foundation. Image: Designmuseum Danmark/Pernille Klemp.

Claes Oldenburg, Fagend Study, 1968-76, © 1968-76 Claes Oldenburg. Louisiana Museum of Modern Art.

Pop Art and Pop Art Design, the Nexus of What was Radical and New

Studio 65, Leonardo, 1969. Collection Vitra Design Museum, © Studio 65. Photo: Andreas Sütterlin.

Jonathan De Pas, Donato D'Urbino, Paolo Lomazzi, Carla Scolari, No. 270 / Blow, 1967, Collection Vitra Design Museum, © Zanotta Spa, Italy. Vitra Design Museum.

Andy Warhol, album cover, The Velvet Underground & Nico, 1967, © Collection Vitra Design Museum, © 2013 Andy Warhol Foundation for the Visual Arts/ARS, New York/BUS. Photo: Hannes Norberg.

Verner Panton, Ring Lamps, 1969/2000, Collection Vitra Design Museum, © Verner Panton Design. Photo: Andreas Jung.

Verner Panton, Ring Lamps, 1969/2000. Collection Vitra Design Museum, © Verner Panton Design. Photo: Andreas Jung.

Verner Panton, Ring Lamps, 1969/2000, Collection Vitra Design Museum, © Verner Panton Design. Photo: Andreas Jung.

Verner Panton, Ring Lamps, 1969/2000, Collection Vitra Design Museum, © Verner Panton Design. Photo: Andreas Jung.

Verner Panton, Ring Lamps, 1969/2000, Collection Vitra Design Museum, © Verner Panton Design. Photo: Andreas Jung.

Richard Hamilton, The Gold Guggenheim, 1965-66, © © Richard Hamilton/BUS 2013, Louisiana Museum of Modern Art.


Moderna Museet
Exercisplan 4
+ 46 8 519 552 00
Pop Art Design
June 29-September 22, 2013

Bold, bright and playful — pop art influenced the whole world and represented something radical and new. It contributed to shaping a new cultural identity with a focus on mass production, celebrity and the growing advertising industry. For the first time, in the exhibition Pop Art Design, pop art and design are shown together on a large scale. Moderna Museet presents artworks and objects by artists and designers such as Warhol, Rauschenberg, Haworth, Lichtenstein, Eames, Panton, Castiglioni, Nelson and Sottsass.

Those who came to be called pop artists were active during a period when radio and television brought the world into people's homes. At the same time both the advertising industry and mass production accelerated — making the world a bigger potential market. Pop Art Design highlights how artists and designers in the postwar era explored, consumed and energetically breathed new life into aesthetics, inspired by mass media, advertising, logotypes and packages. These motifs were remixed and reused both critically and without prejudice as images, objects and signs.

“In some ways, we are living today in the aftermath of a society that was shaped in the pop era. Issues of identity, commercialism and popular culture are still highly relevant. The celebrity cult exploded in the postwar era and is just as strong today, and perhaps everyone can have their 15 minutes of fame now, for instance with Instagram,” says curator Matilda Olof-Ors.

Pop art is forever linked with Moderna Museet. The time when the term “pop” was established as a concept in art can be specified almost to the day. “Pop Art” was the controversial subject of a symposium held on December 13, 1962, at the Museum of Modern Art in New York. That year, Pontus Hultén organized the exhibition 4 Americans at the Moderna Museet, featuring Jasper Johns, Alfred Leslie, Robert Rauschenberg and Richard Stankiewiez. In 1964, American Pop Art – 106 forms of love and despair opened, and in 1968, Hultén presented the first solo exhibition with Andy Warhol in Europe. Moderna Museet has maintained its close links to pop art, featuring acclaimed solo exhibitions with, for instance, Ed Ruscha in spring 2010.

“Moderna Museet has a grandiose pop history and one of the greatest pop art collections outside the USA. Bringing together pop artists and designers in an exhibition will generate new perspectives, and that is exactly what Moderna Museet wants to offer its visitors,” says Daniel Birnbaum, director of Moderna Museet.

Pop Art Design explores the intense dialogue that arose between art and design in the 1950s and continued into the early 1970s. The exhibition is arranged according to different themes and features some 100 works of art and as many design objects, along with films and documentary photographs.

Pop Art Design includes art by Peter Blake, Judy Chicago, Öyvind Fahlström, Richard Hamilton, Jann Haworth, Kiki Kogelnik, Roy Lichtenstein, Martial Raysse, Ed Ruscha, and Andy Warhol, and design objects by Charles and Ray Eames, Alexander Girard, Verner Panton, Ettore Sottsass, Studio 65, Studio DA, Superstudio and many others.

Pop Art Design is organized by Vitra Design Museum, Weil am Rhein, Germany, and Moderna Museet, Stockholm, in association with Louisiana Museum of Modern Art, Humlebæk, Denmark. After the exhibition period in Stockholm, Pop Art Design will tour to the Barbican Art Gallery in London, Great Britain.

Curators of the exhibition are Mathias Schwartz-Clauss and Matilda Olof-Ors.

Participating artists and designers include: Gunnar Aagaard Andersen, Eero Aarnio , Valerio Adami, Ruth Ansel/ Bea Feitler, Gianni Arnaudo, Richard Artschwager, Saul Bass, Peter Blake, Achille och Pier Giacomo Castiglioni, André Cazenave, César, Judy Chicago, Luigi Colani, Michael Cooper, Allan D'Arcangelo, Donato D’Urbino, Jonathan De Pas, Niki de Saint Phalle, Guido Drocco, Charles and Ray Eames, Marie-Louise Ekman, Don Ervin, Öyvind Fahlström, Robert Frank, Robert Fraser, Lee Friedlander, Alexander Girard, Milton Glaser, Gruppo Strum, Raymond Hains, Richard Hamilton, Irving Harper, Jann Haworth, Herbert Hirche, Robert Indiana, Jasper Johns, Allen Jones, Craig Kauffman, Konrad Klapheck, William Klein, Kiki Kogelnik, Yonel Lébovici, Loretta Li, Roy Lichtenstein, Paolo Lomazzi, Lee Lozano, Roberto Lucci, Ulrich Mack, Tomás Maldonado, John McHale, Franco Mello, Victor Moscoso, Olivier Mourgue, George Nelson, Claes Oldenburg, Bill Owens, Verner Panton, Eduardo Paolozzi, Pierre Paulin, Guy Peellaert, Gaetano Pesce, Walter Pichler, Marcello Pietrantoni, Paul Rand, Robert Rauschenberg, Fred Ray, Martial Raysse, James Rosenquist, Ed Ruscha, Gino Sarfatti, Carla Scolari, Studio Simon, Ettore Sottsass, Saul Steinberg, Studio 65, Studio DA (Cesare Casati, Emmanuele Ponzio), Elaine Sturtevant, Peter Stämpfli, Superstudio, Andy Warhol, Reinhold Weiss, Robert Venturi and Denise Scott Brown, Tom Wesselmann, Ulla Wiggen, Massimo Vignelli, Jack Wolfgang Beck, Wolf Vostell, Lance Wyman, Wojciech Zamecznik, Anders Österlin, and Barbro Östlihn.

Archival material for the exhibition was provided by: Emilio Ambasz, Paul Bianchini, Ben Birillo, Thomas Czarnowski, Ken Heyman, Hans Hollein, Bernard Judge, Charles Kratka, Konrad Lueg, Jean Maneval, Gene Moore, Quasar, Reiner Ruthenbeck, Alison och Peter Smithson, and Matti Suuronen.

Verner Panton, Living Tower, 1969, © Verner Panton Design. Vitra Design Museum, photo: Thomas Dix.

Jasper Johns, Green Target, 1957, © Jasper Johns/BUS 2013. Louisiana Museum of Modern Art.

George Nelson, Marshmallow, Sofa, 1956, Collection Vitra Design Museum, © Georg Nelson Assosciates, Vitra Design Museum.

Andy Warhol, Jackie, 1964, © 2013 Andy Warhol Foundation for the Visual Arts/ARS, New York/BUS, Louisiana Museum of Modern Art.

Andy Warhol, Mao, 1972, © 2013 Andy Warhol Foundation for the Visual Arts/ARS, New York/BUS, Louisiana Museum of Modern Art.

Martial Raysse, Souviens-toi de Tahiti, 1963, © Martial Raysse/BUS 2013, Louisiana Museum of Modern Art.

Öyvind Fahlström, ESSO-LSD, 1967, © Öyvind Fahlström/BUS 2013, Foto: Moderna Museet /Albin Dahlström.

Roy Lichtenstein, Image Duplicator, 1963, © Roy Lichtenstein, Image duplicator, 1963.

Barbro Östlihn, Erik's House – Lego, 1965, © Barbro Östlihn. Photo: Moderna Museet / Åsa Lundén.

Curator: Matilda Olof-Ors© Photo: Åsa Lundén/Moderna Museet.

Judy Chicago, Car Hood, 1964, © Judy Chicago/BUS 2013. Photo: Moderna Museet/Prallan Allsten.

James Rosenquist, I Love You with My Ford , 1961, © James Rosenquist/BUS 2013.Photo:Moderna Museet/Prallan Allsten.